Katie Falk

Senior Marketing Manager

Milwaukee, WI

As senior marketing manager at Evergreen Consulting, Katie approaches utility needs with enthusiasm and excitement. A savvy strategist and contextual thinker, she focuses on program needs and developing collaborative relationships with the aim of goal achievement. Katie believes marketing is more than making things pretty – it’s a way to fully engage, improve the experience and meet the varied needs of customers.

In her previous role at Franklin Energy, Katie led a diverse group of marketing professionals in delivering results for utility programs across the country. A passionate speaker, Katie has represented utility clients at several AESP and E Source conferences. Active in the AESP, Katie is a member of the Wisconsin Chapter leadership, vice chair of the Marketing Topic Committee, member of the Women in Energy Group and contributor to various conferences and committees.

Katie has an undergraduate degree from the University of Wisconsin – Madison, majoring in communications and psychology. She earned her MBA from Loyola University Chicago with a specialization in marketing. Katie is co-leader of two Girl Scout troops, enjoys time with her kids and parents, and is slowly working to improve her 100+ year old Victorian home near Lake Michigan.